The Beast Brandmark In Situ

Venue Identity

The B-east's guilefully playful brand takes classic American fare and gives it a sense of place in Melbourne's inner north (Brunswick East). The dystopian concept was suggested by a custom typeface, featuring subtle glyphic serifs. This acted as a counterpoint for the more freely curated paste-up art, which was tied together with our bespoke illustration.

THE B-EAST Illustration
The Beast Toilet Door Illustrations.png
Beast Poster & Branding
The B-East-Menu.jpg
Machiavelli Typeface